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Sponsorship
Sportcal.com's Sponsorship Service provides the most comprehensive guide to all the latest developments in the sports sponsorship industry - Information on over 40,000 sponsorship deals worldwide; Search the portfolios of over 8,000 individual sponsors; Identify sponsorship activity by sport, industry or nation; Read the latest sponsorship news headlines & regular feature articles. The section also contains extensive archive news & reference information.
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Sponsorship News
Top Story Latest News
Bupa Extends Great Run Sponsorship Until 2013
Athletics - Bupa, the British private health care company, has renewed its sponsorship of the UK-based Great Run series for another five years, from 2009 to 2013. ... more
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Sponsorship Rights Latest Deals      
Sportcal's Sponsorship Rights database covers over 10,000 major sporting events and provides detailed information on rights holders, marketing agencies and sponsors.
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Featured Property
NFL Regular Season 2008
Rugby League World Cup 2008
Volvo Ocean Race 2008-2009
 
Key guide to all the latest sponsorship deals.
Featured Deals
Basketball Detroit Pistons
Cricket Australian Domestic One-Day Competition
Golf Presidents Cup
Soccer Wembley National Stadium Ltd
Ice Hockey NHL - Regular Season
Sponsor
Use the links below to search Brand sponsorship portfolios, see who is sponsoring what in different sports and research sponsorship activity by industry sector.
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Featured Brands Featured Sports Featured Industry
Carlsberg
Nike
Visa
Rolex
Golf
Motor Racing
Soccer
Tennis
Beverages
Financial Services
Fuel
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Publications
The Sports Market Review July 2008
The 12th edition of Sportcal’s quarterly magazine, The Sports Market Review, features a Special Report on the Beijing Olympics. With marketing turnover of close to $5 billion over the four-year Beijing cycle, the games are more lucrative than ever. The report analysis the main sources of the games’ record revenues.
 
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